Football icon Cristiano Ronaldo’s rise is far from over as he continues to break new records in modern-day culture and soccer. Ronaldo recently reached the 500+ million followers mark on Instagram alone and the numbers continue growing. 

His rise to stardom is second to none and is something we haven’t seen in football as most soccer stars’ careers diminish at a certain age however as for Ronaldo it continues going up and up. Some media critics say Ronaldo’s recent fall-out with the Premiers League side Manchester United contributed to that 500+ followers on social media. 

Ronaldo shared on IG page for reaching 500+ followers: “𝟓𝟎𝟎 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬! 🙌🏽 My life, career and thoughts, shared with you, always. You are part of my story and together we´ve achieved so much. More than I could dream. In every post, each moment, your support. Thank you!”

Yes, we saw the likes of former soccer icons like Maradona, Pele, David Beckham and others reach a peak of their careers and go down, however as for Ronaldo is the total opposite. Some of the reasons could be social media, smartphones and sports as part of the pop or popular culture. 

Compared to previous stars in football, they didn’t have what we have today in terms of technology and social media in order to grow their brand. OG stars had to rely on a few platforms to grow their fanbase like linear television, radio and print media that’s it. As for modern sports personalities, opportunities are endless with the latest technology to grow one’s brand. 

Today we have platforms with plenty of channels, podcast, streaming services, social media and some parts of old media which still works. Adding all those pieces of technology together you can build a sizeable reputation and decent brand, that’s the reason we have people like Cristiano Ronaldo today.  

“Cristiano Ronaldo is to leave Manchester United by mutual agreement, with immediate effect,” said a United statement.

“The club thanks him for his immense contribution across two spells at Old Trafford, scoring 145 goals in 346 appearances and wishes him and his family well for the future. Everyone at Manchester United remains focused on continuing the team’s progress under Erik ten Hag and working together to deliver success on the pitch.”

By Rethabile Mohlala

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