Reality royalty Kendall and Kylie Jenner have launched a clothing brand and website for their latest venture Kendall + Kylie in South Africa. The Jenner sisters have partnered with Edgars to distribute their clothing brand in Mzansi.
The ready-to-wear collection is constructed in premium fabrics across fashionable silhouettes styled for day wear, activewear, occasion wear, swimwear and underwear.
“The sought-after Kendall + Kylie apparel collection adds increased choice to our fashion emporium offering – a global brand that we now proudly offer to fashion lovers in South Africa,” says Vicky Leach, head of ladieswear for Edgars.
Kendall + Kylie brand is designed to “capture the unpredictable essence of today’s young fashion lover: confident, stylish, on-trend and in charge”, read the media statement.
“The Jenner sisters are icons of this generation, their social media influence is unprecedented, incomparable and phenomenal. The individual taste levels of both Kendall and Kylie are interpreted perfectly into the collections, creating harmony and balance with an ability to pull in consumers from ages 13-30,” said Nitsa Comninos-Rose and Terri-Lee Mitchell, directors of The 51 Group. The product is premium, the fabrics and manufacturing methods eco and sustainable, and the price tag easy on the pocket.”
You can get Jenner’s clothing pieces at Edgars stores and online at Kendallandkylie.co.za.
By Rethabile Mohlala