Golf’s PGA of America has appointed sports marketing agency Legends to drive its go-to-market and sales execution strategy for new sponsorships. Marketing agency tasked with sourcing new partners for US golf tournaments including the men’s and women’s PGA Championships. 

The brief and deliverable includes the following:]

The agreement builds on the existing pact between the PGA of America and Legends, which already oversees on-site, online, licensing and corporate merchandising for the organisation’s spectator championships.

Sports Pro

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