Brand marketers need to be vigilant and follow certain criteria when choosing influencers for their marketing strategy. Honesty remains to be a top priority. For instance, brands in Saudi Arabia consider the ability to portray a realistic life, provide evidence and data and share personal experiences as the top 3 drivers for trusting creators. Here are a few ways that can help brands to enhance their loyalty:

Commenting on Snapchat’s offerings, Rasha El Ghoussaini, Head of Agency, Snap Inc. MENA, said, “Snapchat is that special place where people stay connected with those who matter the most to them on a daily basis from family to friends and their favourite creators, and we see that with users in the GCC, Snapchat is visited over 45 times a day, making it the most frequently used app throughout the day.”


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