We all know that sales is the life blood of any business to survive, Multichoice’s DStv Media Sales announced they will start representing advertising sales for all Paramount channels and brands in South Africa.
The new partnership will start from 1 October, DStv Media Sales will represent all the Paramount Channels, including MTV, MTV Base, BET, Comedy Central, Nickelodeon, and Nick Toons.
“Paramount and MultiChoice have a long-standing partnership, and we believe that this decision will further extend and deepen our strategic relationship. This evolution of our ad sales operating model in Africa allows us to maximize revenue, align with key markets worldwide, and reduce costs,” said Craig Paterson, SVP and general manager of Paramount Africa.
Fahmeeda Cassim-Surtee, chief executive officer for DStv Media Sales said: “The partnership with Paramount provides a wonderful growth opportunity for the DStv Media Sales business and expands our offering to advertisers for the continent.”
“DMS will now be able to offer advertisers and sponsors an expanded portfolio of channels, content, and audiences. The addition of these awesome Paramount channel’s provide increased scale and reach to the DMS offering’s, which we are super excited to bring to market. We will be reaching out to our valued advertisers to ensure a seamless transition,” said Lucasta Stephen, executive head of Sales SA.