Has Digital Marketing Become Too Optimised to Be Memorable? writes Nicole Glover
For over a decade, digital marketing has been defined by the pursuit of accountability. From A/B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry has prioritised the dashboard over the drawing board. However, Nicole Glover, Executive Creative Director – Digital at Penquin, warns that this obsession with metrics has led […]
In-Game Branded Content Is Not What Most Marketers Think It Is
The gaming audience has never been the problem. The infrastructure to invest in it properly has been. That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to support. “Most briefs describe in-game branded content as advertising […]
Avengers FC Crowned Global Champions of TCL Five-A-Side Road to Greatness 2 Tournament in London
Avengers FC has officially brought home international glory after being crowned champions of the TCL Five-A-Side Road to Greatness Season 2 Tournament in London, proudly representing South Africa on the global stage. The Cape Town-based side travelled to London from 17 – 21 May 2026 after winning the local South African finals in Johannesburg earlier […]
What Clients Really Want From Agencies in 2026 (And What They Won’t Pay For)
The agency-client relationship is undergoing a radical transformation in 2026. The days of “creative for creative’s sake” have officially been replaced by a demand for uncompromising accountability. According to Neill Robertson, Client Service Director at brand and communication agency Penquin, the modern client is no longer paying for agency presence, they are paying for agency performance. […]
Bernardo Silva announced to leave Man City end of this Season
The Portuguese playmaker joined City in 2017 and has gone on to make 451 appearances during a glorious nine-year stay with the Blues. To date, he has won 19 major trophies, including six Premier League titles, one UEFA Champions League, two FA Cup triumphs, five Carabao Cup successes, three Community Shields, a FIFA Club World […]
Podcasting, The strategy US and UK CEOs use that South Africa’s leaders overlook writes Sam Swaine
There’s a content format systematically building empires in boardrooms across the US and UK that South African CEOs have largely left on the table. Not because it’s too technical or too time-consuming, but because its B2B potential has gone largely unnoticed. A CEO with a podcast who publishes consistently becomes something rare in the South […]
How to Make a Lasting Impression During Your Internship writes Annemie Burger
In today’s competitive job market, internships have become more than just a line on a CV. They are often the first real opportunity to turn potential into a profession. But while many interns focus on simply “getting through” the experience, those who truly stand out are the ones who treat every day as a chance […]
The Individual Empire Is the Next Chapter
Influencers and content creators was a thing I saw as a real opportunity back in the day … the next chapter will be insane … soon we will see the “individual empire.” … It’s already happening. Humans are becoming multiple national empires — corporations — and the personal brand will expand into many business units. […]
New Music: Loyiso Bala Returns to His Roots With Smooth New Single “That RnB”
Respect Music proudly presents That RnB, the highly anticipated new single from multi-award-winning South African singer and songwriter Loyiso Bala, arriving 20 February 2026. Fifteen years after his last full R&B and Pop album, Loyiso returns to the genre that first defined his career. That RnB marks the beginning of a new full-length project and […]
Switching Between Mobile and Desktop Website
Making a website that works for both mobile and desktop isn’t as easy as resizing the screen. Developers use special tools and strategies to ensure everything works smoothly, regardless of the device: Why Mobile Matters Most in 2026 and Beyond As we start this new year, having a mobile-friendly site is more important than […]