Sports Marketing: Apple Sports adds golf to its lineup
Apple Sports — the free app for iPhone that gives fans access to real-time scores, stats, and more, delivered with speed and simplicity — today added golf to its growing list of supported sports. Golf fans can follow along as each tournament unfolds with access to live scores for all official PGA Tour and LPGA Tour […]
Telkon’s CMO Gugu Mthembu named Jury President for Cannes Lions 2026
The Cannes Jury Presidents for 2026 have been announced, with South Africa’s Gugu Mthembu, the chief marketing officer for Telkom, named jury president for Creative Business Transformation. She joins the lineup of 27 jury presidents comprised of global leaders in the advertising and marketing industry, such as Marcel Marcondes, CMO, AB InBev, who has been […]
eMobility | Man City has announced a new partnership with BYD, manufacturer of New Energy Vehicles
Premier League Gods, Manchester City has announced a new partnership with BYD, the world’s leading manufacturer of New Energy Vehicles and sustainable mobility solutions. The agreement will see BYD become the Official Automotive Partner of Manchester City, covering both men’s and women’s first teams. Connected by a shared commitment to technology, innovation and a […]
Why Gen Z Is Quietly Switching Off Brands That Don’t Walk the Talk says Nicole Glover, Executive Creative Director – Digital at Penquin
As Gen Z continues to dominate cultural conversation and spending power, Penquin, one of South Africa’s leading brand and communication agencies, is urging brands to rethink how they show up in 2026. According to Nicole Glover, Executive Creative Director – Digital at Penquin, the old playbook of flashy campaigns and creator collabs is losing its grip. […]
Microsoft and Mercedes-AMG PETRONAS F1 Team unite to drive innovation
Microsoft Corp. and the Mercedes-AMG PETRONAS F1 Team on Thursday announced a multiyear partnership that puts Microsoft’s technologies at the heart of race team operations. Through this new collaboration, the companies aim to drive efficiencies and innovations that will help drive performance and amplify the excitement for the more than 800 million Formula 1 fans […]
Leadership with Love and Gratitude
“To thrive as a business requires one to be different and to dominate a small portion of the market.“ As we head past the ten-year mark for this weekly message, I’m reflecting on the balance of responses it solicits. Over the years, there have been lots of thank yous and I agree’s but not enough outrage and anger…! A good thought leader wants to write content that leads people to sit up, think and behave differently, with […]
TCL announces Arsenal’s Bukayo Saka as Brand Ambassador, he leads new campaign ‘Inspire Greatness, Together’
TCL, a global leader in consumer electronics and the world’s No. 1 Mini LED and ultra-large TV brand, proudly announces Arsenal’s Bukayo Saka as its Brand Ambassador. It marks a significant milestone in strengthening the brand’s global partnership with Arsenal Football Club, where TCL serves as Official Global Consumer Electronics Partner. TCL has recently teamed […]
The Myth of the January Reset: Why Strategic Consistency, Not Reinvention, Builds Stronger Brands in 2026
As the 2026 calendar year begins, the corporate world once again feels the pressure of the so-called “January Reset” – a belief that brands need to refresh, pivot or reinvent themselves to signal momentum. According to Shanna Davis, Senior Brand Manager at brand and communication agency Penquin, this seasonal urgency often does more harm than good. […]
Khaby Lame, TikTok Sensation Signs $975 Million Deal to Monetize Global Fan Base – Bloomberg Report
Khaby Lame, the world’s biggest TikToker, partnered with Rich Sparkle Holdings Ltd. to transform his 360 million social-media followers into a commercial venture. The $975 million deal gives the Nasdaq-listed financial services firm 36 months of exclusive global rights to Lame’s brand, moving him from influencer to “equity-backed creator,” according to a company statement. Lame has 160 million followers on […]
TOMMY HILFIGER and Liverpool FC Announce First-of-its-Kind Partnership in World Football
Liverpool FC will showcase curated ‘Tommy Hilfiger’ collections across campaigns, select match days and seasonal storytelling, with bespoke head-to-toe looks for players and key backroom staff. Tommy Hilfiger, which is part of PVH Tommy Hilfiger which is part of PVH Corporation presents a bold new expression for the beautiful game announcing a first football club partnership with Liverpool FC. Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns. A series of exclusive capsules, cultural […]