Has Digital Marketing Become Too Optimised to Be Memorable? writes Nicole Glover
For over a decade, digital marketing has been defined by the pursuit of accountability. From A/B testing and scroll-depth analysis to the relentless optimisation of Click-Through Rates (CTR), the industry has prioritised the dashboard over the drawing board. However, Nicole Glover, Executive Creative Director – Digital at Penquin, warns that this obsession with metrics has led […]
In-Game Branded Content Is Not What Most Marketers Think It Is
The gaming audience has never been the problem. The infrastructure to invest in it properly has been. That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to support. “Most briefs describe in-game branded content as advertising […]
Avengers FC Crowned Global Champions of TCL Five-A-Side Road to Greatness 2 Tournament in London
Avengers FC has officially brought home international glory after being crowned champions of the TCL Five-A-Side Road to Greatness Season 2 Tournament in London, proudly representing South Africa on the global stage. The Cape Town-based side travelled to London from 17 – 21 May 2026 after winning the local South African finals in Johannesburg earlier […]
Podcasting, The strategy US and UK CEOs use that South Africa’s leaders overlook writes Sam Swaine
There’s a content format systematically building empires in boardrooms across the US and UK that South African CEOs have largely left on the table. Not because it’s too technical or too time-consuming, but because its B2B potential has gone largely unnoticed. A CEO with a podcast who publishes consistently becomes something rare in the South […]
Switching Between Mobile and Desktop Website
Making a website that works for both mobile and desktop isn’t as easy as resizing the screen. Developers use special tools and strategies to ensure everything works smoothly, regardless of the device: Why Mobile Matters Most in 2026 and Beyond As we start this new year, having a mobile-friendly site is more important than […]
Sports Marketing: Apple Sports adds golf to its lineup
Apple Sports — the free app for iPhone that gives fans access to real-time scores, stats, and more, delivered with speed and simplicity — today added golf to its growing list of supported sports. Golf fans can follow along as each tournament unfolds with access to live scores for all official PGA Tour and LPGA Tour […]
eMobility | Man City has announced a new partnership with BYD, manufacturer of New Energy Vehicles
Premier League Gods, Manchester City has announced a new partnership with BYD, the world’s leading manufacturer of New Energy Vehicles and sustainable mobility solutions. The agreement will see BYD become the Official Automotive Partner of Manchester City, covering both men’s and women’s first teams. Connected by a shared commitment to technology, innovation and a […]
Microsoft and Mercedes-AMG PETRONAS F1 Team unite to drive innovation
Microsoft Corp. and the Mercedes-AMG PETRONAS F1 Team on Thursday announced a multiyear partnership that puts Microsoft’s technologies at the heart of race team operations. Through this new collaboration, the companies aim to drive efficiencies and innovations that will help drive performance and amplify the excitement for the more than 800 million Formula 1 fans […]
Khaby Lame, TikTok Sensation Signs $975 Million Deal to Monetize Global Fan Base – Bloomberg Report
Khaby Lame, the world’s biggest TikToker, partnered with Rich Sparkle Holdings Ltd. to transform his 360 million social-media followers into a commercial venture. The $975 million deal gives the Nasdaq-listed financial services firm 36 months of exclusive global rights to Lame’s brand, moving him from influencer to “equity-backed creator,” according to a company statement. Lame has 160 million followers on […]
TOMMY HILFIGER and Liverpool FC Announce First-of-its-Kind Partnership in World Football
Liverpool FC will showcase curated ‘Tommy Hilfiger’ collections across campaigns, select match days and seasonal storytelling, with bespoke head-to-toe looks for players and key backroom staff. Tommy Hilfiger, which is part of PVH Tommy Hilfiger which is part of PVH Corporation presents a bold new expression for the beautiful game announcing a first football club partnership with Liverpool FC. Spanning the men’s and women’s squads, the collaboration will play out across key moments of the season, from select match-day entrances to global campaigns. A series of exclusive capsules, cultural […]