Three Actions for Marketers to Build Trust and Connection in the Age of AI and Algorithms
Consumers aren’t just looking for content, they’re looking for connection. In a world dominated by algorithms and automation, people crave trust, authenticity, and experiences that feel human. This isn’t about demographics. It’s about mindset. And if you’re a marketer, it’s time to rethink your playbook. Here are the three big moves that stood out from […]
How Marketing Changed in 2025 and What It Means for Brands writes to Ryan Nofal
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything from strategy to storytelling to speed. According to Ryan Nofal, Co-Managing Director at Penquin, the industry didn’t just change, it matured. “This year forced marketers to […]
Rsearch: Discovery Bank’s Black Friday SpendTrend 2025 reveals real-time spending trends
As South Africa’s Black Friday shopping unfolds, Discovery Bank launched its 2025 Black Friday SpendTrend Dashboard, offering real-time data on consumer spending habits. The newly released insights provide a detailed look at payment trends, transaction volumes, and shifting consumer preferences during one of the busiest retail days of the year. Key findings from Discovery Bank’s […]
Marketing without strategy is like driving without a GPS
When it comes to marketing and communications the single biggest mistake business owners make is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy. “Think of your brand strategy like a GPS for your business,” says Janine Lloyd, award-winning brand strategist, founder of LloydBrand, and […]
Athletics South Africa President says Soweto Trust are the legit owners of Soweto Marathon
Athletics South Africa (ASA) President James Moloi has told Parliament that the Soweto Marathon Trust (SMT) remains the lawful owner of the prestigious Soweto Marathon, following years of infighting and legal wrangling over the race’s control. Last week, Moloi appeared before the Portfolio Committee on Sport, Arts and Culture to explain, among other things, the […]
What Marketers Keep Getting Wrong About Black Friday
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin‘s Strategy Director, Thando Mxosa, the noise has disguised how disconnected brands have become from the people they’re meant to serve. “Every year we see the same thing. Brands adopt the same colour palette, the same headlines, […]
Lindiwe Sanitary Pads Founder Crowned Jacaranda FM’s Her Perfect Pitch 2025 Champion
Jacaranda FM‘s Her Perfect Pitch 2025 has officially crowned its winner, and she’s a true game-changer in the fight against menstrual poverty. Tinny Nkuna, the visionary founder of Lindiwe Sanitary Pads, took home the top spot in the station’s celebrated entrepreneurship initiative, which continues to uplift and empower women who are reshaping South Africa’s business […]
12-Year-Old Rising Soccer Star Secures R240 000 Sponsorship by Hisense SA via Real Madrid Foundation
Hisense SA has confirmed a R240,000 sponsorship that will cover the tuition of the Real Madrid Foundation’s most talented South African soccer player for the next five years. The sponsorship aims to support a 12-year-old rising star in pursuing his dream of breaking into the European leagues. The announcement was made on Monday, 29 September, […]
Rethabile Mohlala gives a Keynote Address about 919 On Air Radio Advertising at Golden Tiger Realtors Event
On 26 August 2025, The Ridge Shopping Centre came alive with energy, collaboration, and empowerment as Golden Tiger Realtors hosted a special Women’s Month Business Networking Event. The gathering brought together business leaders, entrepreneurs, and professionals from across different industries to celebrate women’s achievements and strengthen ties within the local business community. The event was […]
How To Level Up Your Networking Game
In an increasingly connected world, the power of networking has never been more vital, not just for personal growth, but for business longevity. Sean Devlin, Business Development Director of brand and communication agency Penquin, says networking isn’t just a “nice-to-have”, it’s a business essential. “Building a network is about so much more than swapping business cards […]